Pop quiz. You want get into someone’s good books—fast. What do you do? The answer? Boss them around, you delegator you. (I’m kidding, but only slightly…) You see, there’s a phenomenon known as the Ben Franklin effect. And this phenomenon explains why someone likes you more after doing you a favor. Strange, right? Now, there’s … Read more
Right now, email is one of the only places you can connect with your audience without fickle algorithms standing in your way. Not only that, email gives you a direct line to people who want to learn about your business and what you have to offer. And… You own your list, unlike your social media … Read more
You may have recently seen videos of famous influencers and celebrities making their way around Instagram. Like this one that looks a lot like Kendall Jenner but is actually Billie—someone here to “give you advice and act like your older sister”: Or this one, where Paris Hilton is playing Amber the detective: Currently, there are … Read more
BLUF is a powerful way to improve your writing. Whether you’re writing blog posts or emails, applying the BLUF technique will ensure your readers stick around and read your entire message. What is Bottom Line Up From (BLUF)? The BLUF acronym stands for Bottom Line Up Front. It’s when you give readers the main message … Read more
What do firefighting and copywriting have in common? More than you might think. Although firefighting and copywriting are night and day from one another, copywriters use an old firefighting technique to ensure their copy is easy and enjoyable to read. That technique? Bucket brigades. Whether you need to write sales pages or blog posts (or … Read more
Securing relevant and notable subject matter experts (SMEs) for your content is easier than you might think. From authors to industry leaders, adding insight from SMEs in your niche lends your articles extra credibility. And, even though we’re sick and tired of hearing about A.I., adding credibility to your writing is crucial when you’re up … Read more
The most common tip you’ll hear to improve your writing is to read more. When I was first looking to improve my writing, I did just that, but I didn’t feel like my writing was actually improving, despite devouring more books. After turning many pages, I realized why: I had been lied to. Kind of. When people say … Read more
Ask any content writer or SEO the best way to rank higher in the SERPs, and they’ll tell you this: write something better than what’s already ranking. I’ve been guilty of dishing out this advice as well, but I got to thinking the other day: This advice is lazy, and here’s why. Yes, there’s plenty … Read more
There are plenty of Grammarly reviews. So why read mine? As a professional writer, I’ve used Grammarly a lot. In fact, I’ve used Grammarly to review over 10 million words (10,930,364 words as of writing this, to be exact). So, if anyone knows whether Grammarly is worth the money, I’m confident it’s me. But before … Read more
Have you heard about baked oatmeal? It’s magical. I first heard about it on TikTok. I watched as the TikTok creator blended a few ingredients together—oats, an egg, a splash of milk, cocoa powder, and a few other items. She popped the mixture in the oven and when she pulled it out, it was like … Read more