messaging + copy for smart b2b brands
Tired of your competitors with weaker products getting more customers than you?
I diagnose why people aren’t booking demos and converting when they land on your site.
homepage copy // vertical landing pages // one-pagers // advertisements // messaging strategy // case studies // articles //
Contrary to popular belief, just because you built it, doesn’t mean they’ll come.
You know your product is better than the competition (you’ve got the G2 reviews + testimonials to prove it), but your sales team is bored out of their ever-loving minds waiting for demos to roll in. And when they do finally land one, the prospect goes cold.
That’s the messaging gap at work, and it devalues what you’ve built, gives prospects the ick, and sends them straight into your rival’s arms.
And let’s be honest: your competitors are foaming at the mouth at that idea.
Do you want to smell like a grandma?
Case in point: Chanel No. 5 perfume.
On paper, this iconic perfume’s tagline could be something like “smell like your grandmother.” It’s a century-old scent, after all. But the luxury buyer chasing sophistication isn’t trying to smell like a granny.
The brand’s actual messaging frames it as timeless, elegant, and aspirational. The messaging sells the product, not just the product itself.
Let’s make your product feel like a no-brainer.
That’s where I come in. Through win/loss interviews, heatmaps, competitive intel, and more, I’ll figure out what lights your prospects up, what drags them down, and where your messaging falls flat. Then, I’ll position your product in a way that makes it the obvious first choice.
(And when prospects read your copy, their neck will be sore from nodding along.)
As a result, demo bookings will increase
…because your copy won’t be written as an afterthought.
Or worse, by an agency that ships it without ever hearing from the buyer.
“Dana is easily one of the best freelance writers I’ve ever worked with. It wasn’t just that Dana’s work was well-written and backed with a substantial amount of research; it was a nearly perfect match for our brand style and voice. Best of all, Dana is incredibly communicative. I never wonder when she’ll submit an assignment or when she’ll finish applying revisions because she always lets me know. Clearly, I recommend Dana.” – Christine S., Senior Editor, Semrush
I’ve spent 10+ years perfecting my process with some of the most recognizable names in tech.
My process gets what we need without dragging you into meetings you don’t have time for. I hit the ground running, keep you informed, and match whatever level of collaboration you prefer.
How I got people to order meals when they weren’t hungry.
It’s easy to sell food to someone with cravings. But what if you’re a restaurant owner who wants to drive orders today for tomorrow’s dinner?
While writing ads for a fast food restaurant, I had an idea: can we get ahead of hunger and get people to order food even when they aren’t hungry? My “You’ll be hungry later. Order now and skip the line” ads were a hit and increased online orders by 25% + delivered a 4.6X return on ad spend.
Let’s work that same magic strategy for you.
I HIGHLY recommend working with Dana if you need a page that converts!
Dana did in-depth market research to REALLY understand my clients. It was the best research that I have ever seen! I thought I knew my clients well but what she brought to the table was WAY more than I ever imagined. I highly highly recommend Dana if you are looking for any kind of sales copy! – AnnMarie E., Business Coach
Dana is one of the strongest market researchers I have worked with.
Her primary and secondary research skills are excellent, as is her ability to draw meaningful conclusions from large amounts of data. – Nevine B., TransAlta
For anyone in need of a skilled writer, Dana is an excellent choice!
Dana has been a standout freelance writer for the Semrush blog. She’s exceptional at meeting deadlines and maintaining clear, straightforward communication, which is essential for large-scale content production. She adeptly adopted our style and effectively implemented editor suggestions. – Ana C., Semrush
Dana is more than just a copywriter, she’s a true partner who makes things happen.
Working with Dana was a smooth and enjoyable experience. She quickly understood our brand, audience, and objectives, and turned that into clear, compelling copy that felt perfectly on-brand. Don’t hesitate in hiring her. She delivers high-quality work on time and is quick to action feedback. – Shauna A., Workvivo by Zoom
I recommend Dana to anyone looking for a whip-smart writer.
Dana is a talented writer and marketer whose editorial copy is always above and beyond expectations. She isn’t afraid to think outside the box and ask questions, and I rely on her dedication and hard work immensely. I recommend Dana to anyone looking for a whip-smart writer to help their business and to work with a reliable, trustworthy freelancer who delivers high-quality editorial.”- Claire B., Kit
If you’re after a flexible and talented writer with a can-do attitude and a wide palette of digital skills, then Dana should be your first choice.
I’ve worked with Dana on a couple of projects across different content formats. When I reach out to Dana, I love that she’s eager to take on almost any content or copy challenge and her creative problem-solver mindset makes my own job a whole lot easier.
The best part about working with Dana to create case studies was that she was able to take the lead and effectively manage the production process from A to Z. I knew I could rely on her to conduct outreach, schedule and run interviews, and pen cases based on those interviews. – Steven K., Hotjar
Want more demos in your pipeline?
Send me a quick note and we’ll get the ball rolling.